Un logo dans un logo ? 😱 Eh ben, ça a un nom : ça s’appelle l’effet Gestalt. Perso, c’est un de mes styles de logos préférés. À chaque fois que j’en vois un bien réalisé, je trouve ça fascinant. Alan Peters en a fait des incroyables, et j’en ai designé quelques-uns aussi ces dernières années. Mais au final, je pense que le design graphique, c’est pas seulement savoir quoi montrer, c’est surtout savoir ce qu’on choisit de ne pas montrer. #logodesign #graphisme #brandingdesign #identitevisuelle #
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