Apply and create segments for analysis and marketing. You are viewing a legacy article about Universal Analytics. Learn more about Google Analytics 4 replacing Universal Analytics.

A segment is a subset of your Analytics data that can be used in Explorations for analysis. For example, a segment could be users from a particular country or city. Another segment could …

Introduction A segment is a subset of your Analytics data. For example, of your entire set of users, one segment might be users from a particular country or city. Another segment might be users …

The segment overlap technique lets you compare up to 3 user segments to quickly see how those segments overlap and relate to each other. This can help you isolate specific audiences based …

Apr 28, 2023 · You can add audience segments to ad groups and reach people based on who they are, their interests and habits, what they’re actively researching, or how they've interacted …

Enhance audience segmentation and targeting based on ad engagement and revenue metrics. Improve monetization with reporting of ad revenue with other app performance metrics. To …

Official Google Analytics Help Center where you can find tips and tutorials on using Google Analytics and other answers to frequently asked questions.

Whether you're identifying clicked links or video engagement, adding a custom event parameter to your recommended events or custom events allows for in-depth analysis of these interactions. …

Discover more about Google Analytics sessions including how session IDs and numbers are generated when events are started.A session is a period of time during which a user interacts …

Audience segments is a section in the Audience manager where you can create and manage your data segments. Your website data campaigns allow you to have control over which audience …