Learn how to set up and install the Meta Pixel on your website to track customer actions, build audiences and optimize your ad campaigns.

The Meta Pixel is a snippet of JavaScript code that loads a small library of functions you can use to track Facebook ad-driven visitor activity on your website.

Learn how to set up your Meta Pixel using a business portfolio to drive website conversions.

Standard events help you understand how people interact with your website. Learn best practices for setting up standard events with your Meta Pixel.

Add a piece of code to your website to track visitor activity and optimize your advertising performance to grow your business on Facebook & Instagram.

If you already set up your Meta Pixel using IMG tags or plan to do so, we recommend that you follow our developer documentation. Learn more about advanced pixel setup.

Jul 21, 2021 · The Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising by understanding the actions people take on your website.

There are several options for how to set up your pixel and events, and you’ll be guided through the available options during setup. If you set up your pixel or events manually, you may need a …

We strongly recommend using the JavaScript code for Meta Pixel. However, in some cases, you may use an HTML or an image Meta Pixel then add another third party tag from your website.

There are different ways you can set up events on your website including manual code installation, partner integrations or the event setup tool. The event setup tool can find and suggest events based …