Discover CUPRA's new cars. The perfect blend of electrification and automotive sportiness, designed to challenge the conventional.

View the latest CUPRA car model range, including new SUVs & sporty hatchbacks. Discover new electric vehicles and hybrid cars.

Originating from SEAT's motorsport division Cupra Racing, the Cupra brand was introduced as a standalone brand in January 2018, after being used as a performance sub-brand of SEAT since 1996.

Seat Cupra S.A.U. ist ein in Martorell, Katalonien (Spanien) angesiedeltes Tochterunternehmen des zum Volkswagen-Konzern gehörenden Automobilherstellers Seat, das Autos unter der Marke Cupra …

Apr 22, 2025 · In 2018, Cupra, the brand, was spun off from parent SEAT and has been quite successful since. Cupra is set to replace SEAT within the Volkswagen Group altogether over the next few years.

As an unconventional challenger brand, CUPRA combines emotional design, electrification and performance to inspire the world from Barcelona. Disruptive and rebellious – since its launch in 2018, …

Dec 9, 2025 · Formerly the name given to hot Seats, it became a sporty standalone brand with its very own tattoo-style logo in early 2018. Things kicked off with rebadged Atecas and Leons, but in 2020 …

Apr 27, 2025 · Cupra aims to launch in select East Coast, West Coast, and Sunbelt states by the end of the decade and have a two-vehicle lineup in place within a year of entering the market.

Follow the CUPRA Raval through the production line at Martorell as we celebrate the start of production of CUPRA’s fully electric car. A milestone that marks the beginning of a new era and...

Mar 22, 2024 · Cupra, the up-and-coming Spanish satellite of the Volkswagen Group, is on a roll. And now the team is preparing the next coup, a launch in the U.S. before the end of the decade.