Explore Axe's new grooming products and fragrances or just brush up on those dating skills. Welcome to the New AXE Effect.

Explore AXE's extensive product range of body sprays, deodorants, anti-perspirants, shower gels & hair products and get inspirational grooming tips and hacks.

Same AXE Dark Temptation scent that you can rely on. But that’s not the only new thing – our revolutionary new dual-action technology fights odour-causing bacteria so you can bust odour …

Whatever your hair style, Axe has a hair product for you! From shampoo and conditioner to pomades we have it all. Learn about our hair product range today!

Use AXE Anarchy Body Spray for a high-definition scent and long-lasting odour protection. A dual-action spray that’ll keep you smelling amazing and fresh.

The Axe range of deodorants, antiperspirants and daily fragrances offer the best scents for every style. Find the perfect fragrance product for you today!

With its 48-hour high-definition scent and odour-busting zinc technology, AXE Kilo Body Spray has got you covered. A signature combo of mandarin and sandalwood scents.

Axe Bodyspray, Dark Temptation Powered by the unique intense fragrance of dark chocolate that leans toward seductive bliss HOW TO USE

Axe Aqua Citrus de la nueva colección de fragancias finas de Axe combina notas exquisitas de bergamota, sabia y enebro para una experiencia aromática incomparable.

Smell finer than the finest fragrances with AXE Blue Lavender Premium Body Spray, with an exhilarating fresh scent infused with lavender & mint essential oils.