In a new report by The Athletic, the conference’s coaches were granted anonymity when speaking about Tech’s $55 million NIL ...

Throughout the offseason, Brett Yormark has emphasized the Big 12’s preference for a 5+11 format for the College Football ...

Texas Tech has won double-digit games just one time in the last 48 seasons, but it is trying to change that pattern of ...

Texas Tech has begun the process of upsetting the balance in college football. They have revamped their name, image, and ...

Texas Tech’s NIL splurge has Big 12 coaches responding with envy, concern and pressure to win with the team it built.

Deion Sanders is well known for speaking his mind and having open and frank discussions with the media. He has used the media ...

Texas Tech continues to make waves on a national level. After leveraging an elite NIL program to sign the top transfer portal class in the country, the Red Raid ...

A new college sports agency has rejected certain NIL deals involving donor-backed collectives. These collectives, formed to ...

Financial considerations have already affected Will Wade’s roster, while Duke is using the lessons of Cooper Flagg’s season ...

Big 12 coaches sat in a roundtable setting, nodding in agreement that college athletics' NIL system is not just flawed, it's ...

John Calipari admits he is still navigating the “new” college basketball, a world in which the 66-year-old’s traditional recruiting style is no longer the norm.

It just means more. Always has, always will. College football is a religion in the Southeastern United States. Look no further than the behemoth and cultural ph ...