Texas Tech’s NIL splurge has Big 12 coaches responding with envy, concern and pressure to win with the team it built.

Texas Tech has begun the process of upsetting the balance in college football. They have revamped their name, image, and ...

Here’s what it looks like from here: Red Raider athletes will make a reported $55 million in name, image and likeness deals ...

With Big 12 championship aspirations and one of the most robust NIL budgets in the country, Texas Tech will be among the ...

Lee Hunter, who spent three seasons with the Knights, had a reunion with his former teammates at this week’s Big 12 Media ...

A billionaire and capital investment savant, Texas Tech booster Cody Campbell has a plan to save college sports from itself.

Texas Tech's Joey McGuire Calls Out SEC Powerhouse for Future Matchup originally appeared on Athlon Sports. The college ...

Will Iowa have a better offense than defense? What's UConn's football future? Who will replace Joe Castiglione at Oklahoma?

But now, under head coach Joey McGuire, the urgency to deliver has reached new heights, and he isn’t dodging that pressure.

Big 12 Media Days are Tuesday and Wednesday at Frisco. Here are five things to know about the Texas Tech football team going ...

Making a statement won’t be enough for a roster that cost reportedly over $30 million to put together. Anything short of at ...

Tech has spent a lot of money to land players in the transfer portal; they added more than 30 transfers in the past year to ...