As part of the campaign, the company launched an AI-powered microsite. The site allows users to create business posters and taglines featuring Jasprit Bumrah.

Raina, in a LinkedIn post, wrote that Lava had created and registered the #ProudlyIndian tagline nearly five years ago to distinguish itself from Chinese competitors.

The rise in spending was attributed to more intensive digital campaigns, social listening and outreach initiatives aimed at aligning with changing consumer expectations in the digital landscape.

Before joining iProspect, Shetty held several roles across the digital marketing and insurance sectors. Most recently, he ...

Is your festive campaign too early, too late, or just right? Experts reveal how getting the timing right can unlock stronger ...

The deal is expected to bring all matches from the USTA Billie Jean King National Tennis Center to Indian audiences via the ...

The deal is expected to bring all matches from the USTA Billie Jean King National Tennis Center to Indian audiences via the ...

Through this partnership, Hashtag Orange is expected to drive end-to-end digital initiatives, including social media strategy, SEO and performance marketing.

In this anniversary interview, Co-founders Priti Nair and Nagessh Pannaswami reflect on 14 years of Curry Nation, a creative ...

In his new role, Ramalingam is expected to focus on accelerating Ipsos India’s growth, enhancing its client-centric approach, ...

The move positions the company to become the first Indian-origin public relations and digital-first communications agency to ...

According to the statement by the agency, the acquisition is aimed at strengthening Publicis Health’s medical communications capabilities in the life sciences sector.