The MRC accreditation confirms that Meta’s reporting systems comply with several industry standards, including the Minimum Standards for Media Rating Research and guidelines from the Interactive ...

The season reportedly reached a combined audience of over one billion across TV and digital, with a cumulative watch-time exceeding 840 billion minutes.

Before joining Carat, she served as Senior Vice President at Wavemaker, where she led operations across South India and South ...

With 150 brands+ across 10+ categories like FMCG, Retail, BFSI, Durables and Wellness, Sitaare Zameen Par is set to help cinema advertising roar in 2025.

India kept its winning streak alive on Day 4 of the 2025 Cannes Lions, taking home three Gold Lions for the innovative ...

Dentsu India confirms approaching CCI under its Leniency framework in Feb 2024, citing a proactive move toward reform. The agency outlines steps taken.

Design Juror Mahima Mathur reflects on work that changed minds, sparked debates, and left even seasoned creatives questioning ...

Vivek Das has stepped down from his position as Managing Partner at EssenceMediacom. He was heading the agency’s Media ...

Following Day 3 that earned India 14 awards, Day 4 at the 2025 Cannes Lions International Festival of Creativity was quieter ...

The contextual category reporting offers advertisers greater transparency, aligned measurement, and access to over 46 content ...

Microsoft is considering ending its complex negotiations with OpenAI over the future of their multibillion-dollar partnership ...

Rekha Rao reflects on how the communications industry's relentless pace forces talented women out of traditional agencies, ...