Short-form video ads must be creative and entertaining to capture attention, but prioritizing creator-led content and leading ...

The 2025 AT&T WNBA All-Star Weekend welcomed thousands of basketball fans and more than 25 WNBA partners and licensees for ...

Fat Brain Toys, E.l.f., Topdrawer, Schmidt Brothers Cutlery, Swingline Staplers and The Honest Kitchen—share strategies on ...

B2B Marketing Executives" focuses largely on resilience when budgeting the year ahead. Recommendations include investing in ...

Why a new brand may start competing with existing ones rather than strengthen the portfolio—and ways to avoid it.

A tight brief with clearly defined objectives is very important to enabling great creative work, according to 82% of clients ...

A few years ago, Foot Locker’s loyalty program had low customer penetration. Today, 50% of the company's sales are from loyalty program members, up from just 20% one year before. Here's how the brand ...

Bob's Discount Furniture's CMO Steve Nesle shares why he’s betting on entertainment content—where the brand marketing is subtle.

Marketing BriefEssentials for Creative Briefs That Produce Strong Work A tight brief with clearly defined objectives is very important to enabling great creative work, according to 82% of clients and ...

According to a new report from PartnerCentric, 41% of Americans—and 48% of Gen Z—are actively planning to spend less time on social networks in 2025.

A study published in Marketing Science shows that non-tiered loyalty programs can boost revenue, particularly in the long term. While businesses have always sought to gain and retain customers’ trust, ...