Articles written by Himanshu Singla ...

McDonald’s India (North and East) has teamed up with the Bollywood superstar Ranveer Singh to launch its latest campaign ...

Some of the biggest names in Indian advertising gathered for a freewheeling conversation on India's Cannes performance and ...

The startup is tackling adland’s broken hiring pipelines with AI, proof-of-work portfolios, and on-demand creative expertise.

Articles written by Deepankar Das ...

The latest ad films and campaigns from brands like Famous Innovations, Digital Kong, Knauf India, Project Worldwide and more, in our weekly roundup.

On the left side, the uninsured family faces a series of challenges that many can relate to: long waits for medical attention ...

India’s top creatives unpacked the promise and pressure of AI-powered storytelling, and why the future belongs to those who can balance efficiency with empathy at Cannes Homecoming.

CMO Study reveals only 26% of Indian marketers believe they have the talent needed to achieve their goals for the next two ...

When feedback becomes a bottleneck instead of a booster, creative teams face chaos, dilution and burnout. ButtonShift’s ...

As X merges deeper with xAI and CEO Linda Yaccarino steps away, brands are left grappling with a platform that seems less ...

At Jagannath Yatra 2025, brands swapped slogans for seva—balancing commercial ambition with cultural caution in high-emotion territory.