Gai Le Roy, CEO of IAB Australia, said retailers and marketers must review their distribution and investment strategies to ...

Retail media advertising is now an integral part of holistic media planning, according to the IAB Australia Retail Media ...

Omnicom's takeover of IPG, approved by the US competition and consumer protection watchdog the Federal Trade Commission, is ...

The ADMA (Association for Data-Driven Marketing and Advertising) has appointed AI research specialist Sage Kelly regulatory ...

Cubery, a specialist creative effectiveness consultancy, has created a ranking of Australia's most memorable commercials, measured by the intensity of either love or hate. Thousands of Australians ...

Out-of-home advertising revenue grew 19.36% to $363.6 million in the June quarter, according to the Outdoor Media Association ...

Referwo is an influencer marketing platform that connects e-commerce brands with authentic content creators to drive ...

Television audience measurement platform OzTAM has integrated Google Display and Video 360 as the fourth demand-side platform ...

QMS' MediaWorks in New Zealand has secured a new long-term agreement with Auckland Transport for its four OOH assets: street ...

The Independent Media Agencies of Australia (IMAA) has backed the ACCC’s call for regulatory reform of digital platforms ...

Ryvalmedia has won the media account for Adrenaline Experiences. The win strengthens Ryvalmedia’s relationship with the ...

Social media community management agency has appointed Manuel Kambos asBurrow chief executive officer. Kambos has held senior ...