Roblox is launching a new licensing platform to streamline the process for IP rights holders to partner with creators on the gaming platform.

Gamers will see more licensed content from studios like Lionsgate and Netflix on Roblox as the gaming platform launches

Roblox is launching a new licensing platform that will make it easier for companies to offer their intellectual property (IP) to creators so they can build approved experiences. The platform includes a license manager that “equips rights holders with new self-serve IP management tools” and a licenses catalog that creators can browse and use to apply for “licensed use of IP,

Roblox (RBLX) unveiled a new feature on Tuesday that allows studios and creators to license their characters and other creative assets for use within the Roblox gaming platform. The company announced initial partnerships with Netflix (NFLX),

Roblox is launching a new licensing platform, featuring the Roblox License Manager and License Catalog, to democratize IP access for game creators, according to Benzinga. The company stated that the initiative will transform how intellectual property is managed and utilized within its ecosystem.

From creating virtual experiences to selling tickets within games and social media, Hollywood is trying to capture the attention of young fans in places they frequent.

Roblox is saying goodbye to its “Friends.” Following ongoing reports and accusations of grooming and predatory behavior experienced by its younger-skewing users, the gaming platform rolled out a slew of new safety features Thursday.