The idea behind the feature is YouTube connecting brands with the spot in videos "where audiences are the most engaged" and in doing so, allow creators to make more money from ads

At its own Brandcast 2025 event, YouTube presented a new way of inserting advertisements in particularly exciting places, which was recapped in this official YouTube blog post. The new feature, called “Peak Points,

YouTube introduces “Peak Points,” an AI-driven ad format that inserts ads after emotionally charged moments in videos, aiming to boost viewer engagement and ad recall.