A year after choosing Avery Johnson over Will Howard, Kansas State is primed for College Football Playoff run because its ...

When Texas Tech outbid Texas for Felix Ojo, that was worth a laugh. But it's not as funny as the NCAA still calling its pros ...

In this week's sports business cheat sheet, digging into Texas Tech, Ben Shelton and readers' favorite 21st century sports ...

Here’s what it looks like from here: Red Raider athletes will make a reported $55 million in name, image and likeness deals ...

Here's why Ohio State has a fake running back named Jayson Ball and real running back named Bo Jackson, but not that one, in ...

Five-star Texas Tech commit Felix Ojo's agent reveals that other NIL packages began to dip in light of the House settlement.

The format Yormark believes is best for the sport stands in direct opposition to what the Big Ten has proposed.

College football's new world order, Americans advance in London, inside-the-park homers, best NFL draft picks of the century, ...

In the era of paying players, Texas Tech head coach Joey McGuire explains why they have the formula to win now.

A billionaire and capital investment savant, Texas Tech booster Cody Campbell has a plan to save college sports from itself.

The college football landscape was forever altered once NIL burst onto the scene, and Iowa State Cyclones head coach Matt Campbell is fully aware of that. Howev ...