The Apple Watch Series 10 frequently gets discounted at Amazon, but it doesn't always drop to $299 — its record-low price. After sitting at $330, select colors of the Series 10 are now $100 off ahead of Prime Day. It's an excellent deal on our favorite smartwatch fitness tracker, especially if you're already deep in the Apple ecosystem.

Apple has no true competition in the smartwatch world, especially if you’re an iPhone user. While there are a few different models to choose from, the most affordable entry into the Apple Watch universe is the SE version.

It's not too early to grab Prime Day Apple Watch deals, including over $150 off the Apple Watch Ultra 2 (GPS And Cellular).