Way to Win coached creators on phrases, issue areas, and key themes to “disseminate pro-Kamala content throughout the cycle,” a post-election memo from the group noted. The look behind the curtain reveals that at least some of the image-making around the Harris candidacy was carefully orchestrated by the same types of covert social media marketing often used by corporate brands and special interest groups.

Discover how TikTok may have played a crucial role in shaping voter behavior and impacting Kamala Harris's defeat in the 2024 election, especially among young and disengaged voters.

The clips in the viral montage shared on TikTok in February 2025 were from Kamala Harris' 2024 campaign for the White House

President Trump indicated Sunday that he expects to reach a deal on TikTok ahead of an April 5 deadline for his administration to begin enforcing a ban on the popular video-sharing app. When

Kamala Harris and Michelle Obama warned us about Trump Michelle ... And here we are. A recent viral TikTok video stitched together clips of Harris issuing warnings about a second Trump presidency, including: "Tariffs on all imports that he has described ...