Those little troll dolls you see hanging from people's backpacks are the result of an innovative marketing scheme.

Labubu was a character in a 2015 storybook series called "The Monsters" by cartoonist Kasing Lung. The characters in "The ...

These characters from Kasing Lung's 'The Monsters' share similarities but are subtly different. Read our Labubu vs Zimomo guide to spot them.

In an industry that thrives on constant reinvention, a mischievous, elvish toy called Labubu is quickly becoming fashion’s ...

Gen Z is excited about cute trinkets that are manufactured internationally. But what are Labubus and Sonny Angels?

The much-loved Chinese soft toys have been linked with a dark conspiracy theory that has started a trend of owners burning their toys ...

The Internet is busy drawing parallels between a Mesopotamian demon and Labubu, the quirky, wide-eyed collectible figurines ...