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Jaguar Land Rover is betting wealthy customers will pay extra to paint their car the same color as their private jet or yacht
Unable to keep pace with more mainstream European premium brands like Mercedes, JLR is hoping to cater to luxury customers who might otherwise opt for a Porsche.
Jaguar Land Rover bets $80m on bespoke paint services
The UK's largest luxury car maker, Jaguar Land Rover (JLR), says it will invest £65m ($81m) to expand its bespoke paint services in response to growing demand from wealthy customers. The plan includes opening new paint facilities in Castle Bromwich, UK and Nitra, Slovakia.
Jaguar Land Rover to invest $81m to expand bespoke paint services
The firm expects to more than double its bespoke paint operation through new sites in Castle Bromwich and Nitra.
Torque News
15h
The Most Underrated Sports Car You Can Buy In 2025
While the brand does not have the best reputation, especially of late, here's why I find the Jaguar F-Type to be an unsung ...
autoevolution
2d
5 of the Greatest Road Cars Ever Built by Jaguar
As Jaguar is undergoing a controversial rebranding that threatens to delude its might, we take the time to remember five of ...
13h
Ultra rare Jaguar so exclusive only 27 models on PLANET exist to sell for jaw-dropping £1m – but bidding is top secret
A RARE Jaguar is set to sell for a whopping £1million at auction – but only select bidders will be allowed in. The XJR-15 is ...
2d
Ford, Kia, Jaguar among over 500,000 vehicles recalled: Check car recalls here
The National Highway Traffic Safety Administration issued multiple recalls last week, including notices for over 270,000 Ford ...
briefly on MSN
2d
Owner Returns To Find Jaguar Burnt to Crisp in Viral Clip After Gauteng Mechanic Orders Him To Leave
A video made the rounds showing showing a Jaguar owner bemoaning a disaster after flames engulfed it at an electrical ...
Motor Sport
1d
The Jaguar XJ13 replica so accurate it has a £20m price tag
This impressive ‘evocation’ of the car that Jaguar hoped would mark its Le Mans comeback in the late 1960s has been priced at ...
2d
JLR to invest $80 million to meet demand for custom luxury car colours
Jaguar Land Rover (JLR) will invest 65 million pounds ($80.71 million) to expand its luxury paint services in the UK and ...
5d
on MSN
Land Rover and Jaguar Vehicles Are Recalled to Fix Faulty Backup Cameras
Land Rover Defender, 2023 Range Rover Evoque, and 2019-20 Jaguar XE are recalled to fix display screens and backup cameras.
TORK US on MSN
1d
Jay Lenos Classic: A Convertible Jaguar With Timeless Appeal
Known for its breathtaking design and thrilling performance, this classic isn’t just a car; it’s a legend. Curious about what ...
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