Texas Tech’s NIL splurge has Big 12 coaches responding with envy, concern and pressure to win with the team it built.

Texas Tech has begun the process of upsetting the balance in college football. They have revamped their name, image, and ...

Deion Sanders is well known for speaking his mind and having open and frank discussions with the media. He has used the media ...

Texas Tech continues to make waves on a national level. After leveraging an elite NIL program to sign the top transfer portal class in the country, the Red Raid ...

A new college sports agency has rejected certain NIL deals involving donor-backed collectives. These collectives, formed to ...

Colorado football is walking into the post-Shedeur Sanders and Shilo realm. That became a big topic for Deion Sanders at Big ...

Financial considerations have already affected Will Wade’s roster, while Duke is using the lessons of Cooper Flagg’s season ...

Colorado football has the huge task of replacing Travis Hunter. But Deion Sanders is energized to see Hunter's replacements ...

Texas Tech recently signed a player to a reported three-year, $2.3 million contract, going all in to assemble a roster it ...

Deion Sanders stole the show at Big 12 Media Days in Frisco, Texas. He opened up on the status of the on-going QB battle at ...

John Calipari admits he is still navigating the “new” college basketball, a world in which the 66-year-old’s traditional recruiting style is no longer the norm.

North Carolina football and head coach Bill Belichick landed a new 6-foot-5 weapon on the recruiting trail Wednesday. Over Arizona State too.