Texas Tech’s NIL splurge has Big 12 coaches responding with envy, concern and pressure to win with the team it built.

Here’s what it looks like from here: Red Raider athletes will make a reported $55 million in name, image and likeness deals ...

Texas Tech has begun the process of upsetting the balance in college football. They have revamped their name, image, and ...

With Big 12 championship aspirations and one of the most robust NIL budgets in the country, Texas Tech will be among the ...

Lee Hunter, who spent three seasons with the Knights, had a reunion with his former teammates at this week’s Big 12 Media ...

A billionaire and capital investment savant, Texas Tech booster Cody Campbell has a plan to save college sports from itself.

Will Iowa have a better offense than defense? What's UConn's football future? Who will replace Joe Castiglione at Oklahoma?

Big 12 Media Days are Tuesday and Wednesday at Frisco. Here are five things to know about the Texas Tech football team going ...

Texas Tech's sophomore point guard Christian Anderson just finished a masterclass in how to be a floor general during the ...

FRISCO — It’s been a busy offseason for Texas Tech quarterback Behren Morton. Before he spent time at the Manning Passing ...

Tennessee received a rugby commitment from a Texas Tech transfer. Andrew Ozwaldo Greene, a scrum half, will play for the Vols ...

But now, under head coach Joey McGuire, the urgency to deliver has reached new heights, and he isn’t dodging that pressure.