Artificial Intelligence - Most North American marketers say AI-powered tools could significantly accelerate their firm's ...

AI personalization in marketing requires standardized, high-quality data. Without strong data standards, even advanced genAI ...

Google's 2025 ad update introduces a predictive model that prioritizes relevant, navigable landing pages to improve user ...

Marketing Management - Nearly all marketing agencies are raising their prices by at least a little bit this year, according ...

Marketers are using persona-driven AI to enhance customer interactions, test campaigns, and maintain authentic brand voice at ...

Social media influencers say the top thing they look for in a brand partner is alignment on values, according to recent ...

Which marketing channel would win in a head-to-head contest? This infographic compares email with SMS messaging. See which drives more engagement, and which people prefer to receive.

Working Webinar Series Measuring What Matters: Use Data for Effective Marketing Overwhelmed by data? Simplify! In this four-part series, discover how generalists and small teams can use data to ...

Out-of-home advertising offers B2B marketers a powerful, underused complement to digital ABM—enhancing engagement, trust, and ...

Marketers report changes in strategy, feelings of connectedness, and remote work expectations as a result of the pandemic. See the research.

Discover data orchestration techniques that B2B brands can use to unify messaging across ads and emails to create a ...

AI is no longer optional in ABM. Learn how B2B marketers are using it today, what's holding them back, and what's next.