The Advertising Standards Council of India (ASCI) has introduced a new clause to its Code for Self-Regulation in Advertising, requiring media companies to clearly identify paid content on their social ...

Led by seasoned marketing and agency leader Taffy Ledesma from Singapore, Asia Pacific growth is expected to surpass its existing core business in India.

This illustrates the massive transformation that is taking place in the world of digital marketing as artificial intelligence fundamentally changes the way consumers discover products and services.

Inside job: This story is part of Campaign Asia-Pacific ’s ongoing series exploring how brands across APAC are bringing marketing functions in-house and how this changes their creative process, talent ...

#generative engine optimisationThe rise of GEO: How AI search is changing digital marketing When 58% of Google searches end without a click, marketers must quickly understand Generative Engine ...

Google’s AI Overviews have become a dominant feature on the search engine after launching worldwide in May 2024, with 56% of marketers seeing an increase in web traffic. Despite accuracy issues in ...

Wikipedia is to appoint social agency Spin following a competitive global pitch. Spin will create social-first video and content production for the online encyclopedia. Wikipedia operates under the ...

Cleft lip, with or without palate, is among the world’s most common birth defects and rates are highest in Asia, affecting roughly 1 in 500 to 600 births. At Smile Asia’s annual gala in Singapore, ...

Accenture Song has promoted Junichiro Kurokawa, its long-time Japan head, to lead the agency’s Asia-Pacific business, while retaining his current title as Japan lead. Kurokawa will continue to be ...

Dentsu hasn’t ruled out selling or partnering its overseas agencies as part of a bold push to overhaul underperforming operations outside Japan. In the post-results Q&A session with analysts, where ...

TBWA Media Arts Lab, TBWA’s bespoke creative shop for Apple, has appointed Dennis Kung as executive creative director for Southeast Asia. Kung will be based in Singapore and head the creative vision ...

WPP Media won Mastercard’s $180 million global media account from Carat. In a statement sent by Mastercard to Campaign, the company’s spokesperson said that while WPP Media will lead media strategy, ...