Elio’s Box Office Flop: Can Pixar’s Original Features Be Successful Again? originally appeared on L.A. Mag.

Pixar was once a seemingly untouchable studio. Every movie the Emeryville, CA studio released seemed to become an overnight hit. The best Pixar movies are some of the best movies ever. From toys come to life to robots in love to superheroes to taking cars,

But the turnout for Elio was worse – much worse – than even Pixar had expected. The film cost at least US$250mil to make and market. It collected an estimated US$21mil from the evening of June 19 to June 22 at theatres in North America, according to Comscore, which compiles box-office data.