Max, the streaming service formerly known as HBO Max and now known by that name again, complained that X, the social platform formerly known as Twitter, is not letting it switch back to its original moniker.

As of Wednesday, HBO Max is no longer Max and is back to being HBO Max, just on the Max platform. We know, it's confusing. Either way, it appears that X (fka Twitter) is not playing ball with all of this back and forth - or at any rate, it has not played ball yet.

After its official return to the “ HBO Max ” brand on Wednesday, Warner Bros. Discovery ran into an unexpected digital roadblock: X refused to let the company switch its account name back. The platform’s rules on merging or migrating data between accounts seemingly got in the way.