When it comes to consistency, Damian Lillard has delivered with his Dame line. As Adidas keeps climbing the ranks as one of ...

The Adidas AE 2 from Anthony Edwards is almost here. Check our Sneakers news for more upcoming releases and breaking content!

Discover how Vietnam's U.S. trade tariffs impact sneaker giants like Deckers Outdoor Corporation and adidas AG. Click for ...

Samuel L. Jackson, Missy Elliott And GloRilla take the lead in adidas' latest campaign for the Original Superstar.

In the sneaker world, few models carry as much significance as the adidas Superstar. Created for basketball, adopted by ...

The recording artist and wife of the New York Giants quarterback lets her hair out while showing off a retro look.

Adidas Originals has united a cast of cultural icons to celebrate the enduring influence of its classic Superstar sneaker ...

HBE capstone event “Pathways & Pipelines,” explored how Black creativity builds bridges—preserving history, creating access, ...

Ohio State's star receiver Jeremiah Smith signed an NIL deal with Adidas, but he won't be able to wear the German company's ...

After more than a decade outfitted in Nike gear, the University of Tennessee is making a major move in the sports apparel ...

After taking the college football world by storm as a true freshman last season, Jeremiah Smith is cashing in on his fame ...

Global Sports Brand, adidas officially unveiled its latest store on Admiralty Way Lekki, at a memorable launch event on the ...