Sometimes new clients can appear in the strangest of ways. This week, we asked three designers—Hilary Hays Greenhalgh, Amy Lee McArdle and Holly-Beth Potter—the most unusual circumstances in which ...

Comcast (CMCSA) , the second-largest media company in the world, is not finding any relief from a startling change in customer behavior, despite recent efforts to reverse the trend. Amid this ...

Taurus: Today, you may get assigned a job outside your comfort zone. Do not panic, for it is your opportunity to learn something new. Stay calm and focused, and ask for help if you must. This effort ...

In business, most people view customer behavior as one-dimensional—something to be observed and responded to. As a result, marketing efforts become only a reactive process. However, what if you could ...

Jason was in high school and already tall enough that his knees touched the dash in the passenger seat of the 1981 Toyota two-door that I drove for years. We were on Highway 182 between Castroville ...

Personalization is increasingly recognized as a pivotal strategy in marketing, essential for enhancing customer experiences. Yet, there's significant room for improvement. Only 15% of senior marketing ...