Beyond the Limits of CPA Optimization: A Guide to Implementing Value-Based Bidding with LTV Prediction via Survival Analysis and Conversions API

A Paradigm Shift from CPA-Focused to Value-Based Bidding (VBB)The current digital marketing landscape is undergoing an ...

CausalRAG: Not Confusing Correlation with Causation—The Ultimate Marketing Decision-Making Agent Realized Through LLMs and Causal Discovery｜猫 ... - note（ノート）

Is the statement 'increasing advertising spend led to increased sales' truly a correct causal relationship? Or is it merely a spurious correlation where a common factor (confounder) like 'bonus season ...

Snowflake announces proposed private placement of $3.5B of 0.00% convertible senior notes

Snowflake ( SNOW) on Monday said it intends to offer $1.3 billion aggregate principal amount of its 0.00% convertible senior notes due 2029 and $2.2 billion aggregate principal amount of its 0.00% ...

Snowflake Announces Proposed Private Placement of $3.5 Billion of 0.00% Convertible Senior Notes

Snowflake Inc. (NYSE: SNOW) ("Snowflake"), the AI Data Cloud Company, today announced that it intends to offer, subject to market conditions and other factors, $1.3 billion aggregate principal amount ...
SC Media

Hacking Without Boundaries – Michael Jenkins – PSW #946

First up we talk with Threatlocker CTO Michael Jenkins about threat actors use of AI and keeping the bad things out with Zero ...
Moviefone

Falling Like Snowflakes

A photographer determined to complete her exhibit by capturing a rare photo of a 12-sided snowflake, enlists the help of a childhood friend and they go on a mission they’ll never forget.