Measurement is not the end of the journey. It is the beginning of building stronger cultures and stronger companies.

Profitable Customer Value (PCV) refers to how much profit your customers generate due to marketing. This is the measurable ...

The Common Data Set can help prospective students know how much aid they could get to pay for college. Why don’t all schools provide it? By Ron Lieber A similar version of this column was published ...

With its always-on display, bigger and better-performing battery, fast charging, improved scratch resistance, new health ...

Bank of Singapore is using robust optimisation, scenario simulations, and tailored alternatives to build resilient, ...

The platform now allows marketers to include non-media variables like pricing and promotions to precisely measure their impact on sales. To help guide the MMM with business data, Google introduced new ...

Shipping moves about 80 per cent of world trade by volume. Efficiency gains matter at system level. The sector emits roughly 3 per cent of global CO₂, while facing rising costs and scrutiny. From 2024 ...

A true braindump is when someone takes the actual exam and tries to rewrite every question they remember, essentially dumping the test content online. That’s unethical and a clear violation of AWS’s ...

Only a few wearables deliver accurate heart metrics that can help you make training decisions. A new study reveals which ones measure up.

A pattern of getting rid of statistics has emerged that echoes the president’s first term, when he suggested if the nation stopped testing for Covid, it would have few cases. The NOAA Center for ...

The editorial board members (AHA) journals are committed to transparency, open-science principles, and quality assurance in the publication of AI-based research articles, with the goal of achieving ...