RENO, Nev. (KOLO) - The rib cookoff is back in Victorian Square generating more than $25 million annually with at least 60% of revenue generated by tourists from out of town.

Hidden behind that iconic rooster statue perched atop a stone building in Cincinnati’s west side lies a carnivore’s paradise where prime rib is elevated from mere menu item to religious experience.

Visitors from across California and beyond make pilgrimages to experience that famous prime rib and the other classic dishes that have built Original Joe’s legacy. It’s not uncommon to overhear diners ...