The measure of success is targeting, not the coherence of segments. Which is to say that many times, marketers rely on the ...

Streaming platforms grew 17.9% to $13.2 billion vs. a year ago, with broadcast networks slipping 2.5% to $9.1 billion and ...

American Girl made only 6,000 of its 18-inch Wednesday doll, which was part of the Mattel-owned company's limited edition ...

DoubleVerify research shows that agencies spend 26% of their time manually optimizing client campaigns, averaging out to about 10 hours per week for every employee worldwide.

California's Age Appropriate Design Code "provides the state with extraordinary power to censor speech on the internet," NetChoice tells a federal appeals court.

Streaming platforms grew 17.9% to $13.2 billion vs. a year ago, while broadcast networks slipped 2.5% to $9.1 billion and cable networks dropped 4.3% to $8.7 billion.

Soccer’s surging popularity in the United States could make the 2026 FIFA World Cup a pivotal moment for marketers, according to new research from the Harris Poll. The study finds that U.S. interest ...

“Can you believe that? I’m having a hard time.” “Are you still up for a quick chat?” ...

David Ellison, now CEO of Paramount, in a press briefing talked about building a tech product that is "truly competitive" and ...

Invitations to exclusive industry events and research by Sarah Mahoney , Staff Writer, August 8, 2025 ...

The goal of the effort is to "help normalize and celebrate having a DD (designated driver) for any occasion - day or night." ...

It's become a race to develop super AI capabilities and agentic agents, so when Microsoft CEO Satya Nadella responded to a ...