The sandwich chain’s Fresh Value Menu offers 15 items and joins McDonald’s and Taco Bell in targeting specific pricing to help drive traffic and improve affordability.

The fast-food sandwich giant has struggled for years to find the right value message. It is now joining a host of chains in

Subway's first-ever "value menu" underscores a shift in how fast-food chains are selling deals. Why it matters: This isn't just about lower prices — it's about how restaurants repackage affordability to win back cost-conscious customers.