A well-designed logo is a powerful marketing tool. Iconic logos like BP’s sunburst, McDonald’s arches and Nike’s swoosh bring instant brand recognition and engage customers. In science, logos can be ...

From the ancient Egyptian astronomer Hypatia to modern-day astrophysicist Stephen Hawking, physicists throughout history are getting the artist's treatment in a new set of illustrations honoring the ...

A generation of young people is growing up with the logos of fast-food companies "branded" on their brains. Scientists say scans of children show the pleasure and appetite centres of their brains ...

Art and design express emotions and purpose. With the rise in digital trends, it’s easy to incorporate design with a goal. And luckily, there is an age-old number that can help aid your corporate ...

When Corey Tutt was told the logo for his organisation Deadly Science was going to be put on McLaren's F1 cars for this week's Australian Grand Prix, he thought someone was playing a practical joke on ...

It's no secret that companies use psychology to influence potential customers. This takes many forms. In Las Vegas, for example, casinos are intentionally designed to be disorienting, thereby subtly ...

From the ancient Egyptian astronomer Hypatia to modern-day astrophysicist Stephen Hawking, physicists throughout history are getting the artist's treatment in a new set of illustrations honoring the ...