Purchasing in-game items is nothing new to Roblox, but now users can shop for actual physical merch and receive an avatar item on top of it. Eligible creators can bundle digital items with physical ...

…now that’s a game-changer. Over the past couple of weeks, we’ve talked about how Roblox has been trying to expand both its reach and its marketability to both players and brands. The company knows ...

The new hub centralizes many of Roblox’s tools to make them easier to find and use. It seems like a boon for Roblox developers, but Roblox itself is incentivized to keep its developers happy. The new ...

Sept 6 (Reuters) - Roblox (RBLX.N), opens new tab will roll out paid videogames on its platform and allow developers to sell physical merchandise through their created games, the company said on ...

In today’s Digest, we discuss the launch of Netflix’s in-house ad tech suite across EMEA, Roblox’s in-game merch sales, and Warner Bros. Discovery's launch of WBD Storyverse. Netflix will begin ...