Private label has hit record highs across Europe. Circana data reveals why brands are losing ground—and what strategies can ...

Private label FMCG is growing again and taking territory from big brands. But this wasn’t always the case. So, how is the category winning the battle for consumer attention? Independent brands were ...

Launching a New Chapter: Walmart's bettergoods ushers in a pivotal movement in private label expansion with an array of affordable, on-trend products. Walmart fired a huge blast in the private label ...

W hen it comes to the struggle for market share between food brands and private label, there are things we can say with some certainty. We can say that private-label’s market share has increased in ...

Private label has long been a staple in center store, and now the once-hesitant produce department is embracing new applications and opportunities.

Private label has evolved far beyond being the “value option.” In categories like beauty, consumers now demand not only quality and performance, but transparency, ethics and supply chain integrity.

Private label products are gaining consumer trust, with 59% of U.S. shoppers saying they trust store brands — especially when endorsed by retailers they already depend on, according to a 2025 ...

Gen Z consumers are turning to private-label brands for their value and reliability, but they are split on how to engage in the category and what to look for, Sarah Williams, assistant professor of ...