Wall Street analysts expressed optimism about the video game software developer Unity Software Inc. (U), citing confidence in the company’s advertising products. Morgan Stanley noted an encouraging ...

Finding more in-game ad inventory is like hard mode compared to other digital channels. Signing up publishers in the in-game ad space is complicated. Placing digital billboards that can run display ...

Last week, Unity (a cross-platform game engine designed to be affordable and flexible and widely used by the indie game community to build titles such as Pokemon Go, Among Us, and Fall Guys) announced ...

Mobile game developers have a new opportunity to maximise their revenue potential thanks to BIGO Ads’ new collaboration with Unity LevelPlay. The company states that this collaboration unlocks ...

Ads are a bigger part of mobile game revenues these days, and Unity is unveiling its playbook for mobile game advertisers to increase revenues in the holidays through ads. Unity said it surveyed 4,094 ...

The ads depicted women as sex objects and in non-consensual sexual scenarios READ MORE: Psychologist reveals five 'subtle' signs your child might be radicalised by online incel culture 'Degrading' ads ...

Unity is bringing its new in-app purchase SDK to Unreal Engine developers. Those devs will be able to handle cross-platform purchases using Unity's in-app purchase APIs. "Today we’re announcing that ...

Unity was upgraded on the view that it should capture a larger share of this shift through Unity Commerce, a payments product ...

AppLovin has outperformed competitors like Unity and large tech firms by capturing significant market share in the mobile app ad space. Despite recent short-seller reports, AppLovin's growth prospects ...