Gucci has officially entered the metaverse with the opening of Gucci Town, a permanent space hosted on Roblox. The luxury house describes the project as a “dynamic destination” in which users can ...

Gucci and Vans launched a scavenger hunt between their two worlds on Roblox, the first time two fashion brands of that size have done so, according to information shared with Marketing Dive. “Gucci ...

Gucci has opened a persistent digital space on Roblox, per a press release shared with Marketing Dive. Previously, the luxury brand opened the Gucci Garden in Roblox in May 2021. A virtual piazza, ...

Gucci is putting down real roots in the metaverse. After installing a number of temporary experiences in Roblox, the global gaming platform, Gucci on Friday unveiled Gucci Town, a permanent ...

To become a Vogue Business Member and receive the Technology Edit newsletter, click here. Gucci and Vans have partnered on a new Roblox project that combines the brands’ pre-existing virtual worlds ...

To receive the Vogue Business newsletter, sign up here. Gucci Town on popular gaming platform Roblox now has a signature scent. Gucci Flora, the brand’s first fragrance in the metaverse, comes in the ...

Roblox, the online platform that blends gaming, social media, and remote user-generated content creation, was one of the big winners early in the COVID pandemic as millions sought to bond virtually.