Ad and PR agencies are suddenly finding themselves having to defend brand equity, product pricing and sales targets in a ...

Across emerging markets, including the Levant, there is a clear short-term shift toward performance-led marketing driven by immediate ROI pressures. However, ...

Enthused by expanding revenues, Indian FMCG players are hiking their advertising budgets to gain high visibility for their brands in an increasingly competitive market. According to figures from the ...

JioStar, the media and entertainment arm of Mukesh Ambani-led Reliance Industries Limited, said the TV entertainment advertising market continues to face headwinds due to steep cuts in FMCG spending, ...