Prime Day sales are here again. The e-commerce giant is making the now-misnamed Prime Day a four-day event for the first time.

Amazon Prime Day 2025 deals will begin on Tuesday, July 8, and end on Friday, July 11. Not everything on Amazon is on sale for Prime Day. The annual discount days have discounts for Prime members across almost every product category, but it isn’t a site-wide sale.

The good news is shoppers with an Amazon Prime membership will get access to lots of good deals. The bad news is they'll be targeted by scammers looking to take advantage of the major shopping event. On Monday morning, the retail giant sent an email to customers warning them about a particular phishing scam on the rise.