Warner Bros. Discovery plans to A/B testing on photo thumbnails for HBO Max, employees told BI. Netflix, Disney+, and Hulu ...

HBO Max continues its efforts to rebrand and attract new subscribers, but its latest decision to cut family-friendly channel ...

Max is returning to its former name — HBO Max — beginning immediately. Users of the streaming service, which is owned by ...

Streaming service Max has officially changed its name to HBO Max once more. What does that mean for the average viewer?

Warner Bros Discovery will rebrand its streaming service back to HBO Max after Max failed to resonate with viewers.

Warner Bros. Discovery has completed its reversal from Max back to HBO Max today, marking the end of a widely criticized ...

Warner Bros. Discovery makes a high-profile about-face two years after stripping the 'HBO' brand from the streaming service’s ...

Max has now been changed back to its HBO Max name following their rebrand two years ago as its parent companies are splitting up.

The name's return was first announced during Warner Bros. Discovery's upfront presentation to advertisers in May.

The Max era is over. After a much-criticized name change in 2023, the Max streaming service is officially returning to its ...

Warner Bros. Discovery's flagship streaming service will return to its original HBO Max name on Wednesday, ending an ...

HBO Max Rebrands Again and Sparks a Wave of Hilarious Memes originally appeared on Parade.