The saga over Cracker Barrel’s logo change rumbles on, with the MAGA movement now creating its own predictable answer to the problem. The company sent conservatives into a tailspin after it announced it was simplifying its long-held logo by dropping an image of an old-timer leaning against a wooden barrel.

Targets of this ire have included museums and colleges that are seen as supposed bastions of “woke” culture, but also brands. The latest business to inspire a right wing meltdown is the restaurant chain Cracker Barrel — and no one freaked out harder than Republican Florida congressman and gubernatorial candidate Byron Donalds.

Cracker Barrel is experiencing massive backlash over its we CEO’s implementation of sterile and soulless changes to the bed southern institution. Outrage from the political right, that’s […]

Cracker Barrel CEO Julie Felss Masino has come under MAGA fury after changing the logo of the restaurant chain that did not impress many fans, includi.

The stock of Cracker Barrel Old Country Store, Inc., tanked in the wake of its new logo redesign, which has prompted accusations that the iconic restaurant franchise has been overtaken by "wokeness."

Conservative activist Robby Starbuck criticized Cracker Barrel's rebranding efforts and corporate policies, claiming the chain is rejecting its traditional customer base.

For America's big brands, there is little profit in the culture wars: It is simply too easy to lose customers by taking sides in the country's political debates. But as Cracker Barrel is finding out, sometimes those clashes cannot be avoided.