Why Xfinity’s Jurassic Park Super Bowl Ad Is a Masterclass Small Businesses Can Actually Use

Behind the blockbuster nostalgia are smart lessons in cultural participation, consistency, and making value felt.

Jurassic Park Super Bowl commercial is perfect day with dinosaurs for Xfinity

Xfinity's 2026 Super Bowl commercial takes viewers back to Jurassic Park – and imagines a universe in which things didn't go haywire like in the 1993 classic. Oscar winner Taika Waititi directed the ...

'A CGI Embalming' — Xfinity's Jurassic Park Super Bowl Ad Features Digitally De-Aged Sam Neil, Laura Dern, and Jeff Goldblum

"Wi-Fi finds a way." ...

What if Jurassic Park worked out great? Comcast Xfinity's Super Bowl ad takes a guess

The spot, directed by Taika Waititi, reunites the cast of the original film, including Jeff Goldblum, Sam Neill and Laura Dern.
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Xfinity Brings Jurassic Park Back to Life for Its Super Bowl Debut

Comcast's Xfinity partners with Jurassic Park for its national Super Bowl ad debut.
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Comcast Partners With Adara to Measure How TV Ads Drive Travel Bookings — Exclusive

Comcast and Adara, a RateGain company acquired in 2023, have launched a service that connects TV and streaming ad exposure to ...