Action sports lovers, now hear this. The X Games, which has held its Winter X in Aspen, Colorado for 25 consecutive years, is getting a full visual rebrand, including a new logo, identity and look as ...

Over the past year, under the leadership of its new CEO, Jeremy Bloom, the action sports circuit X Games has rapidly evolved, embracing initiatives like sports betting, AI-powered judging, and an ...

The X Games just hit reset. Yep, that's right. The iconic action sports contest just hit us with a full visual rebrand—new logo, new identity, new look, etc.—and announced some major changes for 2026.

When X Games returns to Aspen this January for the 25 th consecutive year, expect it to look a touch different than in recent winters. With the action sports brand celebrating 30 years this summer — ...

The new logo and identity comes ahead of the first X Games League draft in summer 2026.

View post: New $1 Million Bike Park Opens Near Winter Park, Colorado After a slew of massive changes were announced for the X Games, including a new logo that garnered a bit of pushback on social ...

It’s been three decades since X Games launched as a way to both draw attention to fast-growing extreme sports that weren’t typically on television then, while also filling a hole in ESPN’s mid-summer ...

The X Games are back at Buttermilk for the 25th year. With that comes a lot of the same and some different; X Games is embarking on a new trajectory — namely the launch of the X Games League later ...