All tequila is made from three things: Blue Weber agave, water, and yeast. But according to Grover Sanschagrin, a leading additive-free tequila expert, there may be something else in that bottle of ...

A field of Agave tequilana, commonly called blue agave (agave azul) In the background is the famous Tequila Volcano or Volcán de Tequila. The year 2025 turned out to be one of the most significant in ...

A federal lawsuit and new scrutiny from Mexico’s tequila regulator have upended the booming “additive-free” tequila movement, calling into question how transparency claims are used on bottles and in ...

Happy Cinco de Mayo! Is it safe to say Cinco de Mayo is America’s favorite underdog holiday to celebrate, even though 95% of people celebrating it don’t know the significance of the holiday? Now ...

AMBHAR Tequila: Celebrating Additive-Free Certification and Joins Prestigious Additive-Free Alliance, Redefining Excellence in the World of Tequila The additive-free certification embodies the company ...

Forbes contributors publish independent expert analyses and insights. John Kell is a writer who's covered spirits for over a decade. Jose Cuervo, the world’s top-selling tequila brand, is not a ...

There is a romantic appeal to traditionally made tequila. Images of jimadors harvesting agaves in the fields of Jalisco, and master tequileros tending to the stills have always been a part of tequila ...

Building on Momentum from its Debut in Massachusetts and Texas, the Heritage-Driven Tequila Brand Brings Refined Expressions to Select Areas within California Leyenda 1925, the high-end, additive-free ...

Bacardi-owned distiller Patrón is hoping to get around a tequila regulator’s strict rulebook on additive-free claims with a lighthearted, faux-redacted marketing campaign. It is also hoping the ads ...