"Being music," in the all-encompassing sense, seems to be the aspiration of the genre 100 gecs has come to represent: hyperpop. Since the 2010s, that name has been a controversial catch-all for a ...

Artists don’t necessarily set out to create new genres, but in the case of hyperpop it’s not hard to trace the genre back to a handful of like-minded individuals associated with DIY music label PC ...

In the early days of the COVID lockdown, I started seeing silly tweets listing underground musicians that suggested you were washed-up if you didn’t know them. The unmissables included quinn, ...

Some mainstream attention to hyperpop has certainly given more light to the genre, bringing new audiences to it (like myself) that may have otherwise gone oblivious to such chronically-online sounds.