Account-based marketing (ABM). If you’re a B2B marketer, the chances are you’ve heard of it. But what is it exactly, and why is there so much fuss made of this B2B marketing strategy? Well, this blog ...

Personalized content leads ABM ROI in 2026, outperforming executive events and proving relevance drives stronger ...

Measurement is what keeps us disciplined and transparent. If we share numbers that are accurate, relevant and holistic, then we optimize our chances of winning buy-in, growing our resource levels and ...

Forbes contributors publish independent expert analyses and insights. John Ellett writes about topics that impact CMOs and their teams. As the Forrester B2B Summit gets underway today, marketers will ...

How to think about, price out and allocate wisely when budgeting for ABM campaigns designed to turn data into dollars. You’ve heard about the results companies are getting with account-based marketing ...

A combined 84% of respondents use ABM to drive revenue, with 56% prioritizing new account acquisition and 28% focused on account expansion. ABM and demand generation increasingly work together, as 47% ...

Switching to a new marketing method, such as account-based marketing, is scary. There are new processes, tools, objectives, measurements… It can very quickly become overwhelming. But it doesn’t have ...

You’ve probably heard of Account Based Marketing. It’s a highly effective and efficient demand generation strategy — used by leading B2B fintechs — because it hones your entire marketing and sales ...

Ads and intent data work as sales tools when you're selling to salespeople and marketers who go online often. But when your target audience isn't online, you've got to approach sales differently. Join ...