BOSTON--(BUSINESS WIRE)--Kitewheel, the leading solution provider for customer journey orchestration and analytics, today announced its new Journey as a Service (JaaS) offering, an expansion of its ...

In the 2022 Digital-First Customer Experience Report, NICE asked consumers and senior decision-makers what they believe is working in digital-first customer journeys. Unsurprisingly, the report ...

The past few years have dramatically changed much of how companies do business. Although many are still sorting out what those lasting impacts might be, it’s clear that a host of customer expectations ...

Forbes contributors publish independent expert analyses and insights. Boost sales by optimizing the customer journey. Map every touchpoint from awareness to post-purchase, eliminating friction and ...

It’s important to ensure everyone has a positive experience with your brand across all touchpoints. A great way to make this happen is by creating a customer journey map. This will provide you with ...

Before embarking on a shopping journey, customers often find themselves in a state of awareness where a specific need or desire has sprouted in their minds. A growing recognition of a gap ...

The digital customer journey starts from the moment they discover you and continues through to the final sale and follow-up messaging. The journey isn’t over once a prospect becomes a customer either; ...

Journey orchestration technology is a must-have for brands in today’s overcrowded digital landscape. As businesses focus more on their customer relationships following the pandemic, there has been ...

A customer journey map is a visual representation of every interaction between you and your customers. Proper customer journey mapping can make a huge difference in conversions and help you create a ...