Emodo, a wholly owned subsidiary of Ericsson, has released findings from a study that highlights the need to optimize creative formats in ad slots that maximize attention, engagement, and recall. The ...

Getting an approved CTV ad creative ready for delivery is still a mostly manual process – as in, emails and spreadsheets – which may work for linear TV, where the creative and technical specs for ...

Creative is one of the biggest levers for performance, but the cultural clash between creative and media teams result in marketers underutilizing this approach. On this week’s podcast, we highlight ...

INCYMO.AI launched its AI-powered creative platform for crafting mobile gaming advertisements. The launch follows the debut of the platform’s first case study, first revealed on the Industry Stage at ...

Stay ahead of the game with AI-powered creative search ads. Learn how to leverage the power of automation to improve the efficiency of your PPC campaigns. PPC ads are at the core of many marketers’ ...

Aside from audience targeting and bid optimization, here's how advertisers can leverage machine learning to enhance the creative process. It’s a fascinating time to be a marketer. The advent of AI and ...