Forbes contributors publish independent expert analyses and insights. I write about digital marketing topics, from content to social. Social media marketers need to constantly test strategies if they ...

Have you ever been asked to add a random string of code to the end of your links? If so, it’s likely because you were working with an analytical nerd such as myself and they wanted to track traffic ...

Only uab approved domain links may be used. URL of webpage to be shortened and/or tracked. All links must originate from an approved domain. uab.edu uab.taleo imodules.com uabprod.service-now.com ...

Urchin Tracking Module (UTM) parameters help track searcher engagement with specific elements of Google Business Profiles (GBPs). Without these snippets of code being added to the URLs of fields in ...