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If it seems like fewer teens are vaping, new data backs that up and researchers say 2019 marked a turning point.

Researchers from the University of California San Diego Herbert Wertheim School of Public Health and Human Longevity Science have found that both anti-vaping advertising and widespread news coverage ...

The latest CDC and FDA data shows that youth e-cigarette use (vaping) continues to decline. Oddly, leading anti-nicotine groups like The Truth Initiative are doing all they can to minimize the decline ...

Demonstrating “the power of a relatively simple technology in changing behavior,” a text messaging program from nonprofit Truth Initiative called “This is Quitting” has resulted in 35% more teens ...

Some of the most double-take-worthy print ads we've seen over the last couple of decades have come not from brands, but from government departments. It can be hard to send a serious message in a bold ...